Lead generation remains one of the biggest challenges for B2B companies today. Many businesses spend substantial resources on sales and marketing without seeing proportional results. For Daniel Saks, understanding the pain points of business growth came from firsthand experience. After spending years watching companies waste time and money on ineffective lead generation strategies, he recognized a pressing need in the market. His solution? Landbase – a unified AI platform that’s reshaping how agencies handle B2B lead generation.
By combining advanced AI technology with deep industry knowledge, Daniel and his team have created a system that not only automates repetitive tasks but also predicts campaign success rates. With nearly half a billion dollars in leads generated, Landbase is proving that intelligent automation can transform how businesses approach growth.
Streamlining Lead Generation for Agencies
The traditional approach to lead generation involves multiple fragmented systems and manual tasks. “One agency we’re working with called Markell had about 12 different systems, dedicated IT team, spent a lot of time on onboarding manually and had many reps to do manual email research LinkedIn outreach,” Daniel explains. Through Landbase’s agency network, these partners can access a unified platform that streamlines their operations.
What makes this platform unique is its AI foundation. “We’ve trained the world’s first AI model and it was built by a Stanford PhD in neural networks,” Daniel notes. “Whereas OpenAI’s model is a language model, our model’s an action model.” This distinction is crucial – rather than just processing language, the system takes concrete actions based on data from 175 million contacts, 22 million businesses, and 40 million campaigns.
Driving Campaign Success with Data Insights
The platform’s strength comes from its ability to predict campaign success and identify relevant opportunities. “We have specialized data per industry to know what type of messages work and what don’t,” Daniel explains. This intelligence helps agencies create more effective campaigns with higher conversion rates.
One success story comes from Mark Hall Group, an early adopter of the platform. The agency previously struggled with email deliverability issues and lengthy client onboarding processes. “We reduced that time and cost by 80%,” Daniel shares. “It also used to take them weeks to months going back and forth asking their clients for information. But our AI instantly can already predict based on everything it knows about a business what the outcomes are going to be.”
Trust Scoring: Ensuring Readiness for Marketing
Perhaps most interesting is Landbase’s approach to qualifying potential clients. Through analyzing millions of campaigns, they discovered that nearly half of all lead generation efforts fail – not necessarily due to poor execution, but often because companies aren’t ready for outbound marketing. “About 45% of campaigns fail which is crazy. It means half the spend that someone would have on a lead generation agency or sales development rep or software is going to fail,” Daniel reveals. To address this, Landbase developed a trust score system that assesses a company’s digital presence and readiness for outbound marketing.
Daniel brings valuable lessons from his previous experience working with industry leaders. “I worked with the leader of Comcast business for many years, Bill Stemper, and he used to always emphasize progress over perfection,” Daniel shares. “I think that’s really important in that you can always seek for perfection but you need to push the boundary of what progress looks like.”
He also emphasizes the importance of maintaining strong conviction in your vision. “What makes the difference between a game-changing company and others is that you’re looking ahead 10 years out and saying what should exist that doesn’t exist today. And you’re going to face a ton of objections and rejection, but if you stay true to your vision and keep the confidence in what you believe you can achieve great things.”
The Future of AI and Human Work
Looking ahead, Daniel sees AI as an augmentation of human capabilities rather than a replacement. “My view on the future of AI is not that it’s going to replace humans, but it’s going to augment humans so they can reclaim their day and do more of what they love,” he explains. This vision extends to how Landbase approaches client relationships, prioritizing education and transparency over immediate sales.
“Even though it would be tempting to take your money and sell you the platform, we wanted to differentiate by saying look we want to educate you on what’s right for your business,” Daniel notes. This approach builds trust and creates stronger, more sustainable client relationships.
To learn more about Daniel Saks and his approach, check out his LinkedIn profile.
